Why HVAC and plumbing. Why we work this way.

Dear Owner,

I spent years responsible for mechanical systems on a warship, then building ferries as a project engineer. Plumbing and mechanical systems both times, just at a different scale than the systems your technicians touch every day.

Fourteen years ago, that engineering instinct moved into marketing. The thing that bothered me was how often the industry treated the perception of a company as separate from the actual company.

I don't think those should be separate.

Great marketing should not require pretending the company is something it isn't.

We built Reputation Igniter around the opposite idea: make more of the real business visible. You already have real jobs, real trucks, real technicians, real customers, and real expertise. Our work is about helping that reality become visible enough that the market can understand what kind of company you actually are.

We don't manufacture a reputation. We reveal one.

We don't force communication into standing meetings. You'll have direct access to us, and when something needs a conversation, we're available. I built it that way because that's the relationship I'd want if I were paying for it.

If that sounds like the kind of partner you're looking for, we may be a good fit. If it doesn't, I'd rather you find that out here.

Chris Lollini
Chief Reputation Engineer